Press Release

German eCommerce shop system wins over Scandinavians

Localized eCommerce shops achieve an above-average conversion rate

Karlsruhe (Germany), February 12, 2014 – asknet, a leading provider of international eCommerce solutions, is enjoying increasing popularity in Nordic countries such as Denmark, Sweden, Norway and Finland. The Karlsruhe-based company is benefiting from the widespread acceptance of online commerce in Scandinavian countries.

Strong eCommerce growth in northern Europe As shown in PostNord’s recent study “eCommerce in the Nordics 2013,” 14.4 million people in Scandinavia ordered goods on the Internet in the 2012 fiscal year – and 4.2 million of them did so at least once a month. PostNord states that online sales have grown about 15 percent in the last year, and the items purchased online have a total value of around 10.9 billion euros. These figures illustrate the buying power and stability of online commerce in Scandinavia.

There are many reasons for this booming business. One reason is that people in Nordic countries are more open to new technologies than other European countries, for example. This is one of the reasons why Sweden is home to countless test markets in which new products are tested for their user friendliness and suitability. In addition, the internet and its shopping sites open up ways for people to order the items they want easily, from the comfort of their own homes. This is very understandable considering the long, dark winters and the rural infrastructures in some of those areas.

asknet – at home everywhere As an international eCommerce player, asknet is familiar with the specifics of different markets, which play out through more than just their languages, currencies and logistics processes. “Most notably, the methods of payment vary from country to country; in Sweden, for example, Direktbetalning is a very popular payment method,” says Katja Speck, VP Marketing, Sales & Business Development asknet AG. “We offer this and other payment methods – as well as the appropriate languages for each shop, localized terms and conditions, and address options adapted to each country’s format. We are also proud to have native speakers in our support team, and marketing experts who help our customers campaigns in these countries succeed.”

Companies who market and sell their products in Scandinavia using the asknet shop system also serve as proof of the German eCommerce specialist’s tailored approach to the market. By switching to the asknet online platform, they can see a noticeable increase in transactions and online sales. Customer feedback like that confirms asknets assessment: tailor-made solutions for each shop are the road to success in eCommerce.

About asknet
asknet, a leading global provider for customized e-commerce solutions allows merchants to sell into more than 190 countries around the globe. asknet's e-commerce gateway exceeds market standards for software and digital media distribution. The company develops and maintains portals for software distribution and supplies 80% of all German universities with software products. asknet acts as a large account reseller for Adobe and Microsoft in the Academic Market and won the IBM Bestseller Award 2012. asknet offers students a wide range of software downloads for personal use through its leading Internet platform “”. asknet's customers include numerous providers of specialty software and licensing products including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe). In 2012 the company’s transaction revenues amounted to more than 90 million euros. For more information, visit