Global online bargain hunt
Karlsruhe – December 12, 2013 – asknet, a leading provider of global e-commerce solutions, is planning a campaign calendar to make international online marketing easier for its customers in 2014. The calendar will list the various online sales campaigns in target markets while offering information on regional quirks and tips on how to manage e-commerce campaigns.
Sales are no longer just a favorite marketing tool of bricks-and-mortar retailers. Online shops now also offer their customers special opportunities to save money. “Black Friday is probably the best-known online sales day,” says Katja Speck, VP Marketing, Sales & Business Development, asknet AG. “Even in other countries, there are days when all online shops in the market or in the region try to attract customers with special offers. A few years ago, few outside the U.S. knew what ‘Black Friday’ was. But these days, if you don’t take advantage of such local e-commerce sales opportunities, you’re leaving the field open to your competitors.”
However, shop operators who want to profit from special offers need to observe certain rules of play. Retailers should announce sales in advance and make sure their shop is ready to handle the special offers. They need to take a look at layout, the buying process and their website’s capacities. Within just a few hours, the number of clicks on their corporate website and online shop will skyrocket. If the shop is unavailable due to receiving too many visitors, shoppers are unable to buy, making the entire sale a flop.
The next big online sales day will take place in Spain in January, on Dia de los Reyes (Epiphany). Between New Year’s Day and January 6, many retailers will have special offers in store for their customers. Speck has some advice for online shops that also do business in Spain: “We recommend announcing these sales before the holidays. January 6 is as important as Christmas in Spain, if not more so, because it’s the day when people exchange gifts.”
A global webshop that takes local customs in individual markets into consideration and launches localized campaigns quickly and individually would have been unthinkable just a few years ago. But today, it is very much reality. Companies such as asknet have the global expertise that manufacturers need to find the right concepts and plans. The campaign calender is yet another useful tool and offers asknet customers additional benefits.
asknet, a leading global provider for customized e-commerce solutions allows merchants to sell into more than 190 countries around the globe. asknet's e-commerce gateway exceeds market standards for software and digital media distribution. The company develops and maintains portals for software distribution and supplies 80% of all German universities with software products. asknet acts as a large account reseller for Adobe and Microsoft in the Academic Market and won the IBM Bestseller Award 2012. asknet offers students a wide range of software downloads for personal use through its leading Internet platform “studyhouse.de”. asknet’s customers include numerous providers of specialty software and licensing products including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe). In 2012 the company’s transaction revenues amounted to more than 90 million euros. For more information, visit www.asknet.com.