Press Release

E-commerce: “do it yourself” or “outsource”?

The advantages and disadvantages of in-house online shops, compared with using an e-commerce service provider.

Karlsruhe – October 24, 2013 – at this year's Webtech conference in Munich, asknet, a leading provider of global e-commerce solutions, will compare the advantages and disadvantages of inhouse online shops versus partnering with an e-commerce provider. Katja Speck, VP Marketing, Sales & Business Development will share asknet’s international online experience, emphasizing practical examples, that will be beneficial to e-commerce stakeholders at any company looking to grow their online sales beyond their borders.

asknet will be presenting the company's comprehensive experience in international e-commerce. The asknet team members will be sharing tips on how to successfully expand online sales activities and operations on a global scale and illustrate how a company’s growth can be supported by a sustainable e-commerce strategy.

Katja Speck will address the various key components to a successful international online sales strategy. asknet’s analysis will include the benefits of developing an in-house shop and adapting it to internal processes or to outsource to an e-commerce service provider to manage the shop and all related processes as the shop technology is only part of the costs and responsibilities involved. To help companies precisely quantify their needs and make the right decision, asknet’s e-commerce experts have developed and will be sharing an “in-house” vs. “outsource” business case template.

The Webtech conference will take place from October 27 to 30, 2013 in Munich. The topics addressed will cover the entire spectrum of technologies that are vital to online business success. They include HTML5 and Javascript as well as issues relating to architecture, cloud computing and security. Further themes will include mobile websites and applications for smartphones and tablets. For more information about Webtech visit:

About asknet

asknet, a leading global provider for customized e-commerce solutions allows merchants to sell into more than 190 countries around the globe. asknet's e-commerce gateway exceeds market standards for software and digital media distribution. The company develops and maintains portals for software distribution and supplies 80% of all German universities with software products. asknet acts as a large account reseller for Adobe and Microsoft in the Academic Market and won the IBM Bestseller Award 2012. asknet offers students a wide range of software downloads for personal use through its leading Internet platform “”. asknet’s customers include numerous providers of specialty software and licensing products including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe). In 2012 the company’s transaction revenues amounted to more than 90 million euros. For more information, visit