Press Release

eCommerce Conference: asknet shares expertise in Frankfurt and Munich

Presentation on eCommerce strategy with a focus on international expansion

Karlsruhe, Germany, May 9, 2014 – As a leading provider of international eCommerce solutions, asknet is taking part in this year’s eCommerce Conference in Frankfurt and Munich, Germany. In her presentation, Katja Speck, asknet VP Marketing, Sales & Business Development, will show attendees at the conference when having their own online shop is profitable and where hidden costs lurk.

“Many companies already sell their products through their own webshop or are at least thinking about doing so,” Katja Speck says. “I’ll show them what they need to be aware of when they set up and operate an online shop as part of their internationalization strategy.” The eCommerce specialist will also talk about ways to prevent risks and the cost factors that arise when tapping new markets. As part of her presentation, she will also give the conference audience a glance at how to create conversion triggers and will explain how companies get ready to sell their products on a global scale.

International eCommerce activities are a complex topic. That is why asknet is not only sharing its expertise with conference visitors in a presentation, but is also giving listeners a checklist to guide them in making their international eCommerce strategy a reality. This manual is designed to help them avoid pitfalls, recognize hidden costs in time and keep their eyes on the prize during internationalization.

The eCommerce Conference is being held for the seventh time. Its purpose is to inform visitors about the latest trends and success factors for online shops and the eCommerce business. Its speakers, topics and focal points all live up the highest standards, making the event the perfect place for experts and companies to meet.

About asknet
asknet, a leading global provider for customized e-commerce solutions allows merchants to sell into more than 190 countries around the globe. asknet's e-commerce gateway exceeds market standards for software and digital media distribution. The company develops and maintains portals for software distribution and supplies 80% of all German universities with software products. asknet acts as a large account reseller for Adobe and Microsoft in the Academic Market. asknet offers students a wide range of software downloads for personal use through its leading Internet platform „“. asknet’s customers include numerous providers of specialty software and licensing products including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe). In 2013 the company’s transaction revenues amounted to around 96 million euros. For more information, visit