Press Release

New: Software-based loudness metering from RTW

asknet operates RTW’s eCommerce store in 26 languages and 30 currencies

Karlsruhe, August 1, 2014 – RTW, a renowned manufacturer in the field of broadcast technology and audio measuring instruments, is offering loudness and metering instruments as a purely software-based solution for the first time in the company’s history. RTW is marketing the audio analysis software on the internet as part of its new “Software” product segment ? with its own international online store, which the Cologne-based company has put in the hands of asknet AG.

Marketing the professional audio analysis tools as a purely software-based solution without the need for any additional hardware will give RTW access to whole new target groups. Musicians, editors, image and sound engineers working with digital audio workstations, for example, can now easily meet the individual specifications of broadcasters. The company is also now offering its compact audio measuring instruments with touch screen from the TouchMonitor TM3 series online as out-of-the-box solutions.

By moving into online distribution, RTW wants to channel the innovative power of its products into its sales strategy. To this end, the company is keeping pace with the rapidly evolving technology market, which no longer relies on the internet as a sole source of information, but also as a source of reference. “The online store going live marks the first time in RTW’s history that we are offering loudness and metering instruments as software solutions,” said Horst Greimers, head of production and materials management at RTW GmbH & Co. KG. “With 26 shop languages, over 30 currencies and even more international payment methods, we are selling our new products all over the world.”

Just like in a conventional online store, customers in the RTW online store can select products easily, read details about the items and put them in the shopping cart. The customers can also see which products they have already selected as the shopping cart is always displayed at the top right of the page. “This is just one of the many ‘standard shop features’ that asknet’s eCommerce platform offers,” Michael Konrad, asknet’s CEO, pointed out.

Another special feature of the successful integration of RTW’s and asknet’s systems is the web price service, which ensures that data exchanged between the asknet shop database and the RTW website is updated so that store prices in the product description are always displayed correctly in all currencies on the RTW website as well. Different prices would confuse potential customers and most likely cause them to abort the purchase. As the eCommerce specialist pays attention to precisely these subtle details, asknet AG’s online stores attain above-average conversion rates.

About RTW
For more than 50 years, the Cologne-based company RTW has accompanied the steady technological progress in the professional audio industry with innovative instruments and technologies for visual audio monitoring in broadcast, production, post-production, and quality control. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com or call +49 221 709130.

About asknet
asknet, a leading global provider for customized e-commerce solutions allows merchants to sell into more than 190 countries around the globe. asknet's e-commerce gateway exceeds market standards for software and digital media distribution. The company develops and maintains portals for software distribution and supplies 80% of all German universities with software products. asknet acts as a large account reseller for Adobe and Microsoft in the Academic Market. asknet offers students a wide range of software downloads for personal use through its leading Internet platform „studyhouse.de“. asknet’s customers include numerous providers of specialty software and licensing products including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda Security and Steinberg Media Technologies. asknet was founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly the University of Karlsruhe). In 2013 the company’s transaction revenues amounted to around 96 million euros. For more information, visit www.asknet.com.