asknet lectures about successful e-Commerce in the international environment at the online print Symposium 2016

On the 17th and 18th of March 2016, the online print industry meets for the 4th time for their annual knowledge transfer and networking in Munich.  This year's motto is: "agile business models - growth as a challenge".  As one of the innovative providers of e-Commerce solutions, asknet will take the opportunity to give a lecture on internationalization at the leading conference for the German-speaking online-print industry.

Tobias Kaufuss, Board member of asknet AG, will present and talk about the pitfalls in international e-Commerce and how to avoid them.

"Old economy"-companies that want to expand, as well as companies that already have built up an e-Commerce channel are facing a multitude of tasks that are challenging to deal with.

A specific targeting is just one of several factors that should not be neglected.  Differences in the purchasing habits and often, a very large competitive landscape make it indispensable that billing and payment processes as well as the localization of the Web shop itself be country-specific in order to avoid high purchase abandon rates.

Tobias Kaulfuss will show how to make an international success story out of all of these factors in his lecture on the 17th of March 2016.

For more information about the online print Symposium and the complete program, visit their Web site at:

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