Nine Web 2.0 Tools Can Boost E-Commerce Sales

(Gartner report April 2008)
E-commerce sites must continually adopt new technologies to boost online sales. Web 2.0 tools that run off of the Ajax platform can help. If IT and Business grow together, There will be an added value from Web 2.0 in enterprise.

Better usability, more conversions, built on Ajax technology

Drag and Drop Icons

  • Zoom effect on crosselling items
  • Drag-and-drop funtionality when selection items
  • Additional cart items will move after been selected
  • Multiple places to display
  • Cross-selling offers

One-Page Cart

  • Transparency due to a streamlined, one-page shopping process
  • No information overload. Forms like billing address or payment details are displayed only when needed

Streamlined Technology

  • Faster load time from Ajax technology
  • Billing and shipping address fields fade in an out as needed
  • Dynamic display of payment details fields

All purchase relevant information at a glance:

  • Cart with selected articles and prices
  • Registration data
  • Payment details