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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. SEO is an ongoing project, not something you can set up once and forget. The Google Algorithm is constantly changing, so you have to constantly optimize your website to ensure you achieve good rankings.
Published: June 2008
Page: 9 (pdf)
eCommerce in the Countries of Eastern Europe
This paper examines the condition of and prospects for eBusiness in Eastern Europe. eBusiness in eastern Europe is poised for explosive growth. All the countries studied here share some common features. They are positioned between developing countries and advanced economies, and they struggle in many ways with the legacies and remainders of socialist politics, economic policies, and business practices.
Published: October 2008
Pages: 63 pages (pdf)
eCommerce in the Countries of Latin America
Although there are only 560 million people living in the Latin America market, and it has a very small Internet penetration, it is the fastest - growing Internet market.
Published: December 2008
Pages: 55 (pdf)
eCommerce in the Countries of Asia
China is the country with the highest population worldwide. Almost 300 million online users also make it the largest online market.
Published: May 2009
Pages: 39 (pdf)
Expand global reach in the digital marketplace
You want to take your product global, but instant online distribution is only the first of many obstacles. How do you operate shops and support software in multiple languages? What about localized marketing? Foreign tax laws? Different currencies? Regional payment methods? For a company to build its own platform would require a huge investment, in both infrastructure and expertise, as costs multiply with each new feature or geography added. The complexities scale quickly, and that’s where eCommerce expertise becomes vital. Wouldn’t it be wonderful if you only paid for the services you needed and only in the markets you were targeting? Online sales and customer support would be taken care of and your company would focus on its core competencies: developing software applications. That’s when you get when you partner with an eCommerce expert in the digital marketplace.
Published: June 2008
Page: 6 (pdf)